54% higher social media interactions with a streamlined website experience
Aaryan Bhagat, is a singer, songwriter, and music producer from my hometown. As a fellow enthusiast entrenched in the music industry, I became one of his early followers.
Aaryan Bhagat, is a singer, songwriter, and music producer from my hometown. As a fellow enthusiast entrenched in the music industry, I became one of his early followers.
Outcomes of this project
Outcomes of this project
Outcomes of this project
The new website boosted discoverability by 50% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
Background
Background
Background
Recently, Aaryan reached out to me with the aim of enhancing his online presence, and I was thrilled to collaborate with him to design a website that would not only showcase his artistic prowess but also elevate his discoverability on the web.
Recently, Aaryan reached out to me with the aim of enhancing his online presence, and I was thrilled to collaborate with him to design a website that would not only showcase his artistic prowess but also elevate his discoverability on the web.
Recently, Aaryan reached out to me with the aim of enhancing his online presence, and I was thrilled to collaborate with him to design a website that would not only showcase his artistic prowess but also elevate his discoverability on the web.
Understanding the Pain Points
Understanding the Pain Points
Understanding the Pain Points
Before diving into visuals, I sat down with the artist, Aaryan and had a candid conversation to understand and analyse what he sees as potential problems that need to be solved via this website
Before diving into visuals, I sat down with the artist, Aaryan and had a candid conversation to understand and analyse what he sees as potential problems that need to be solved via this website
Before diving into visuals, I sat down with the artist, Aaryan and had a candid conversation to understand and analyse what he sees as potential problems that need to be solved via this website
Finding out what other creators are doing?
Finding out what other creators are doing?
Finding out what other creators are doing?
😋
User friendly interfaces to engage new users
📝
Comprehensive “About sections” that provide an insight to the Artist’s journey
🖼️
Visual story-telling through
photos, live performance videos
🎸
Concise and visually appealing layouts to streamline their discography
🔍
Clear Call-to-Actions (CTAs) to encourage users to explore further
🎧
Streaming Platform Links for easier access to their music
📰
Newsletter or Fan Club to encourage fans to stay connected
👥
Social Media Integration to encourage user interaction
Knowing about the Artist
Knowing about the Artist
Knowing about the Artist
Conducting in-depth research, I immersed myself in Aaryan Bhagat's music, interviews, and social media, uncovering nuances of his unique style and personality.
This comprehensive understanding guided the strategic incorporation of his distinct musical essence into the thoughtful design of the website, ensuring an authentic representation of his artistic identity.
Conducting in-depth research, I immersed myself in Aaryan Bhagat's music, interviews, and social media, uncovering nuances of his unique style and personality.
Conducting in-depth research, I immersed myself in Aaryan Bhagat's music, interviews, and social media, uncovering nuances of his unique style and personality.
Visuals that I loved
Visuals that I loved
Visuals that I loved
I visited and studied websites of different artists including music producers, singers, and, songwriters. Aaryan’s music aligns with Vintage R&B as a genre, so I attempted to use that as a visual cue in my design to produce a sense of consistency and sync between his music and the website design.
I visited and studied websites of different artists including music producers, singers, and, songwriters. Aaryan’s music aligns with Vintage R&B as a genre, so I attempted to use that as a visual cue in my design to produce a sense of consistency and sync between his music and the website design.
Information Architecture
Information Architecture
Information Architecture
With my ideas gaining clarity and just shy of where I wanted them to be, it was now time to visually articulate them by categorising all acquired information into an Information Architecture.
With my ideas gaining clarity and just shy of where I wanted them to be, it was now time to visually articulate them by categorising all acquired information into an Information Architecture.
Visual Design
Visual Design
Visual Design
Outcomes of this project
Outcomes of this project
Outcomes of this project
The new website boosted discoverability by 50% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.
The new website boosted discoverability by 54% and increased fan engagement by 40%.
Improved streaming access, strengthening the artist’s digital presence and audience connection.