Boosting faculty football game attendance by 40% with community-driven initiatives.
This case study explores the experiences, perceptions, and barriers faced by faculty and staff at the University of Maryland (UMD) regarding attendance at UMD football games. The research aimed to identify key factors influencing engagement and to propose strategies to enhance the sense of community and participation in university football events.
This case study explores the experiences, perceptions, and barriers faced by faculty and staff at the University of Maryland (UMD) regarding attendance at UMD football games. The research aimed to identify key factors influencing engagement and to propose strategies to enhance the sense of community and participation in university football events.
Why aren’t faculty attending UMD football games?
Why aren’t faculty attending UMD football games?
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🚗
60% struggle with parking & accessibility issues.
60% struggle with parking & accessibility issues.
⏰
⏰
40% cite schedule conflicts as a reason not to attend.
40% cite schedule conflicts as a reason not to attend.
🎭
🎭
Many feel disconnected from football culture & game-day traditions.
Many feel disconnected from football culture & game-day traditions.
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👥
75% say they would attend if invited by a colleague.
75% say they would attend if invited by a colleague.
This research aims to uncover why faculty feel disengaged and identify solutions that could increase participation.
This research aims to uncover why faculty feel disengaged and identify solutions that could increase participation.
This research aims to uncover why faculty feel disengaged and identify solutions that could increase participation.
How I Conducted the Study?
How I Conducted the Study?
👨🏻🏫
Contextual Interviews
Contextual Interviews
Conducted with 12+ faculty & staff members to gather insights into their game-day experiences and engagement levels.
Conducted with 12+ faculty & staff members to gather insights into their game-day experiences and engagement levels.
📄
google surveys
google surveys
Reached a wider audience to validate interview findings with quantitative data.
Reached a wider audience to validate interview findings with quantitative data.
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affinity diagramming
affinity diagramming
Organized insights into thematic clusters to identify recurring patterns.
Organized insights into thematic clusters to identify recurring patterns.
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relationship modeling
relationship modeling
Visualized faculty social dynamics and how peer relationships influence attendance.
Visualized faculty social dynamics and how peer relationships influence attendance.
What We Discovered?
What We Discovered?
Meet Our Faculty Personas
Meet Our Faculty Personas
What These Changes Could Achieve?
What These Changes Could Achieve?
🤝
📈 Higher engagement
by fostering structured networking opportunities at football games
🤝
📈 Higher engagement
by fostering structured networking opportunities at football games
🤝
📈 Higher engagement
by fostering structured networking opportunities at football games
🚀 25% increase
in faculty attendance
🚀 25% increase
in faculty attendance
🚀 25% increase
in faculty attendance
impact
impact
impact
Stronger
school spirit
💪🏻
Stronger
school spirit
💪🏻
Stronger
school spirit
💪🏻
🎟️ More inclusive
football culture
🎟️ More inclusive
football culture
🎟️ More inclusive
football culture
Enhanced
game-day reputation
💪🏻
Enhanced
game-day reputation
💪🏻
Enhanced
game-day reputation
💪🏻
🤝
📈 Higher engagement
by fostering structured networking opportunities at football games
🚀 25% increase
in faculty attendance
impact
Stronger
school spirit
💪🏻
🎟️ More inclusive
football culture
Enhanced
game-day reputation