Reducing on-boarding drop offs by 31% in SifinityGo by Siemens
The Sifinity Go app by Siemens enables remote configuration and monitoring of e-vehicle chargers. Users can conveniently adjust settings and monitor charging activities in real-time, ensuring efficient management of chargers from a distance.
However, there was a much needed revamp of the app.
The Sifinity Go app by Siemens enables remote configuration and monitoring of e-vehicle chargers. Users can conveniently adjust settings and monitor charging activities in real-time, ensuring efficient management of chargers from a distance.
However, there was a much needed revamp of the app.
The Sifinity Go app by Siemens enables remote configuration and monitoring of e-vehicle chargers. Users can conveniently adjust settings and monitor charging activities in real-time, ensuring efficient management of chargers from a distance.
However, there was a much needed revamp of the app.
Outcomes of this project
The business objective of the flow was always to onboard and allow merchants to use the app. The following were the broad results we obtained:
The business objective of the flow was always to onboard and allow merchants to use the app. The following were the broad results we obtained:
We tracked a significant reduction of approximately 35% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
Project Info
My Role
My Role
As an intern, I was responsible for research, conceptualisation, design & delivery of the end-to-end feature
As an intern, I was responsible for research, conceptualisation, design & delivery of the end-to-end feature
Team
Team
I was collaborating with multiple Senior Designers, a team of developers and a Product Manager.
I was collaborating with multiple Senior Designers, a team of developers and a Product Manager.
Impact
Impact
Significant reduction of -35% in onboarding drop-off rates, and improved performance metrics
Significant reduction of -35% in onboarding drop-off rates, and improved performance metrics
Problem Statement
To enhance the user experience of the app by improving user journey flows and user interface issues.
To enhance the user experience of the app by improving user journey flows and user interface issues.
My Design Process
The design process for this app involved iterative enhancements, prioritizing user-centric principles to optimize the interface, streamline onboarding, and ensure a visually engaging and intuitive experience for configuring VersiChargers.
The design process for this app involved iterative enhancements, prioritizing user-centric principles to optimize the interface, streamline onboarding, and ensure a visually engaging and intuitive experience for configuring VersiChargers.
Research
Research
Research
User Interviews
User Interviews
User Interviews
Competitor Analysis
Competitor Analysis
Competitor Analysis
Stakeholder Engagement
Stakeholder Engagement
Stakeholder Engagement
Ideation
Ideation
Ideation
Brain Storming
Brain Storming
Brain Storming
Whiteboarding
Whiteboarding
Whiteboarding
Wireframing
Wireframing
Wireframing
Visual Design
Visual Design
Visual Design
User Flow
User Flow
User Flow
Hi-Fi Screens
Hi-Fi Screens
Hi-Fi Screens
Feedback
Feedback
Feedback
Prototyping
Prototyping
Prototyping
User Interviews
User Interviews
Competitor Analysis
Competitor Analysis
Stakeholder Engagement
Stakeholder Engagement
User Research
After talking to a bunch of users who were using or had downloaded the app, here are some quotes that we got-
After talking to a bunch of users who were using or had downloaded the app, here are some quotes that we got-
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"
"Navigating the app felt like a maze. I'd often get lost trying to set up the VersiChargers."🌀📱
Users want guidance through steps🚶♂️➡️
"A more robust onboarding would have saved me some headaches during the setup."🤯⚙️
Users want more configurations while setting up 🚀✨
" I wished for a friendly guide to get me started smoothly." 🤗📋
Users want better tool tip usage 🗒️👍
"The interface makes it difficult to start off with and gets more difficult and jargony as one progresses" 😣🔍
Users want an improved UX flow 🚦✅
"The interface seemed outdated, and I wished for a more modern design. The lack of aesthetic made the VersiCharger configuration feel like a chore. " 🖥️😕
Users want aesthetics to match the tone and futuristic hardware technology 🌟🎨
<
"Navigating the app felt like a maze. I'd often get lost trying to set up the VersiChargers."🌀📱
Users want guidance through steps🚶♂️➡️
>
<
"Navigating the app felt like a maze. I'd often get lost trying to set up the VersiChargers."🌀📱
Users want guidance through steps🚶♂️➡️
>
"
Competitor Analysis
I looked at some other products to understand the kind of UI patterns and interactions they utilise to induce delight. This helped me identify elements and themes we could utilise in our designs.
I looked at some other products to understand the kind of UI patterns and interactions they utilise to induce delight. This helped me identify elements and themes we could utilise in our designs.
Challenges in the current journey
Non-Intuitive Interface
A non-intuitive interface resulted in confusion and inefficiency during the configuration process for VersiChargers, contributing to drop-offs.
Unclear Onboarding
Inadequate onboarding processes led to a suboptimal introduction to the app's features, causing user frustration and errors during the initial setup.
09:00
Monday 01 January
Visual Upgrade
The lack of visual enhancements impacted user engagement, creating a less user-friendly interface during configuration and contributing to observed complaints.
Non-Intuitive Interface
A non-intuitive interface resulted in confusion and inefficiency during the configuration process for VersiChargers, contributing to drop-offs.
Unclear Onboarding
Inadequate onboarding processes led to a suboptimal introduction to the app's features, causing user frustration during the initial setup.
Visual Upgrade
The lack of visual enhancements impacted user engagement, creating a less user-friendly interface during configuration.
09:00
Monday 01 January
Product Principles
After ample of discussion with stakeholders, I came back and coagulated our product principles which would act as the document of truth for all features being built in the future.
After ample of discussion with stakeholders, I came back and coagulated our product principles which would act as the document of truth for all features being built in the future.
😋
🖼️
Visual Cues
Used visual cues such as typography, colours and icons to create clear visual cues for information communication.
📖
User Education
Prompted guidance and education to empower users during setup, providing the necessary know hows for a smooth onboarding experience.
⚙️
System Status and Transparency
Communicated ongoing processes promptly and clearly inform users of changes for trust.
🤩
Delight Elements
We added micro-interactions and animated infographics for an enhanced experience
ℹ️
Information Scannability
Made sure that all information presented on the platform is designed to be easily scannable, allowing users to quickly find the details they need.
😋
🖼️
Visual Cues
Used visual cues such as typography, colours and icons to create clear visual cues for information communication.
📖
User Education
Prompted guidance and education to empower users during setup, providing the necessary know hows for a smooth onboarding experience.
⚙️
System Status and Transparency
Communicated ongoing processes promptly and clearly inform users of changes for trust.
🤩
Delight Elements
We added micro-interactions and animated infographics for an enhanced experience
ℹ️
Information Scannability
Made sure that all information presented on the platform is designed to be easily scannable, allowing users to quickly find the details they need.
😋
🖼️
Visual Cues
Used visual cues such as typography, colours and icons to create clear visual cues for information communication.
📖
User Education
Prompted guidance and education to empower users during setup, providing the necessary know hows for a smooth onboarding experience.
⚙️
System Status and Transparency
Communicated ongoing processes promptly and clearly inform users of changes for trust.
🤩
Delight Elements
We added micro-interactions and animated infographics for an enhanced experience
ℹ️
Information Scannability
Made sure that all information presented on the platform is designed to be easily scannable, allowing users to quickly find the details they need.
😋
🖼️
Visual Cues
Used visual cues such as typography, colours and icons to create clear visual cues for information communication.
📖
User Education
Prompted guidance and education to empower users during setup, providing the necessary know hows for a smooth onboarding experience.
⚙️
System Status and Transparency
Communicated ongoing processes promptly and clearly inform users of changes for trust.
🤩
Delight Elements
We added micro-interactions and animated infographics for an enhanced experience
ℹ️
Information Scannability
Made sure that all information presented on the platform is designed to be easily scannable, allowing users to quickly find the details they need.
Solution
Other Screens I designed
Usage Analytics
Usage Analytics
Explore detailed energy consumption patterns with insights over day, week, month, and year durations. This crucial feature empowers users to optimize charging schedules, identify peak usage periods, and enhance overall energy efficiency.
Explore detailed energy consumption patterns with insights over day, week, month, and year durations. This crucial feature empowers users to optimize charging schedules, identify peak usage periods, and enhance overall energy efficiency.
Other Screens I designed
Charger Settings
Charger Settings
Personalize your VersiCharge experience with the SifinityGo app. Adjust charger name, set current limits, manage authentication, update firmware, and delink devices. This feature ensures effortless customization for an efficient charging experience.
Personalize your VersiCharge experience with the SifinityGo app. Adjust charger name, set current limits, manage authentication, update firmware, and delink devices. This feature ensures effortless customization for an efficient charging experience.
Outcomes of this project
The business objective of the flow was always to onboard and allow merchants to use the app. The following were the broad results we obtained:
The business objective of the flow was always to onboard and allow merchants to use the app. The following were the broad results we obtained:
We tracked a significant reduction of approximately 35% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.
We tracked a significant reduction of approximately 31% in onboarding drop-off rates, and improved performance metrics.
Marketing of the new designs & features led to a further acquisition of over 48 new customers within the first month of release.
Positive reviews on the flow, focused on the usage of solid interactions were received from various stakeholders & new and prospective users.